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Canadian Tire Corporation · Toronto, ON

Canadian Tire builds ChatCTC for 3,000+ staff and CeeTee, a tire-shopping assistant that lifts conversion

MarketingContentProductivity

3,000+ regular users
Higher online conversion (unquantified)

What was done

Canadian Tire built ChatCTC, an internal assistant used for training, job descriptions and product descriptions, and CeeTee, a customer-facing assistant that guides shoppers through buying tires.

Outcome

Microsoft's story says ChatCTC is used regularly by 3,000+ corporate employees, and that CeeTee showed a significant impact on online conversion during the spring tire season. No exact conversion figure is published.

Evidence: Vendor case study. Figures are as reported by the source and have not been independently audited by AgentsNorth.

Prompt Reconstructed by AgentsNorth

The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.

You help shoppers choose tires. Ask for vehicle year/make/model, province, typical driving (city, highway, winter conditions) and budget. Recommend 3 options from the catalogue below with a plain-language reason for each, and note whether winter tires are required or insured-discount eligible in their province.

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