What was done
Agency THE UN KNOWN combined human strategy and art direction with generative AI production to build a large, consistent visual campaign drawing on Canadian culture (hockey, nights out) for a young NA beer brand.
Outcome
The agency reports Amazon sales up nearly 400% in one month, plus higher engagement and reach. This is from an agency announcement, and the baseline isn't disclosed.
Evidence: Agency announcement. Figures are as reported by the source and have not been independently audited by AgentsNorth.
Prompt Reconstructed by AgentsNorth
The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.
Generate 20 campaign concepts for a Canadian non-alcoholic beer that use humour about drinking habits without lecturing. Ground them in Canadian moments (hockey, cottage, patio season). For each: headline, visual description, and the platform it fits best.