What was done
For its summer campaign, Spark Foundry produced 422 AI-generated, location-specific ads showing local storefronts, with an AI-assisted avatar of a Weather Network presenter, targeted to each Ontario community with a store.
Outcome
The award entry reports a 27.44% store-visit lift (vs. an 8.6% retail average), 143,919 ad-exposed visits, 23.4M digital impressions and a 10% reduction in spend. It won Silver at the 2024 Media Innovation Awards.
Evidence: Industry award entry. Figures are as reported by the source and have not been independently audited by AgentsNorth.
Prompt Reconstructed by AgentsNorth
The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.
Write a 15-second local ad script for our [town], Ontario store: mention the store's street or landmark, tie it to this week's forecast ([forecast]), feature one seasonal product, and end with a call to visit. Produce versions for 5 towns from the list, keeping brand voice identical.