What was done
Adviso built internal agents on Google's Gemini to automate much of its campaign optimisation and the analysis behind its marketing mix models. It also runs a set of role-based agents, including an RFP supervisor and an RFP researcher, to help answer new-business proposals.
Outcome
According to the feature, campaign analysis went from days to minutes and proposal response time fell by more than 50%. Adviso was named AI Agency of the Year at Google's 2025 Search Honours. The piece is a guest feature tied to Google, so treat the numbers as agency-reported.
Evidence: Sponsored/guest feature (agency-reported). Figures are as reported by the source and have not been independently audited by AgentsNorth.
Prompt Reconstructed by AgentsNorth
The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.
You are an RFP researcher for a digital marketing agency. Read the attached RFP and pull out: scope, deliverables, evaluation criteria, budget signals, deadlines, and mandatory requirements. Then search our past proposals and case studies for the three most relevant examples and summarise why each fits. Hand a structured brief to the RFP supervisor, flagging any requirement we have no evidence for.