What was done
Canadian fintech KOHO, a Forethought customer for four years, added Forethought Voice in 2025 to run outbound reactivation calls to customers who had stopped using their accounts. Connected to Braze, the calls launch like an email campaign with little engineering help, with guardrails and redaction of personal information set up with the vendor. KOHO also uses the calls as a customer-feedback channel, since people were often more candid with the AI about why they weren't coming back.
Outcome
Vendor-reported: more than $8M in annual savings, a 23% increase in active funded accounts in the strongest reactivation campaign (about double comparable email campaigns), and expansion from one voice agent to seven.
Evidence: Vendor case study (Zendesk). Figures are as reported by the source and have not been independently audited by AgentsNorth.
Prompt Reconstructed by AgentsNorth
The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.
You are calling a customer of a Canadian digital banking app who opened an account but hasn't used it recently. Introduce yourself as an AI assistant from the company, ask if now is a good time, and in a warm, brief conversation find out what stopped them from using the account. Help with simple blockers (how to add money, set up direct deposit, find a feature) and offer to send a text with the right link. Never ask for passwords, full card numbers or other sensitive data. If they're not interested, thank them and end the call. Log the main reason they gave.