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Loblaw Companies · Brampton, ON

Loblaw turns ChatGPT recipe searches into PC Express grocery orders, with adoption ahead of plan

MarketingAgentic Commerce

Adoption ahead of plan (no figures)

What was done

Loblaw launched a PC Express integration inside ChatGPT so a customer's recipe conversation can become a grocery cart and order.

Outcome

On its earnings call, management said customer adoption is already ahead of plan. Loblaw hasn't published usage or revenue numbers.

Evidence: News (earnings call). Figures are as reported by the source and have not been independently audited by AgentsNorth.

Prompt Reconstructed by AgentsNorth

The source didn't publish its prompt. This is our reconstruction of a starting prompt for a similar workflow, not the company's actual prompt.

I want to cook [dish] for [number] people this week on a budget of [$]. Build the recipe, then turn the ingredients into a grocery list I can order for pickup, swapping in store-brand items where it saves money.

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